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Research papers
A practical guide to survey research in East Europe and The USSR
This paper presents a synthesis of the BBC World Service's experience over the past two or three years in conducting quantitative research in Eastern Europe. The focus is not on any one of the dozen or so surveys which we have done in the region, but...
Catalogue: Conference 1991: International Marketing Research
Author: David Ostry
Company: British Broadcasting Corporation (BBC)
June 15, 1991
Research papers
Using research for broadcasting decisions
This paper describes research done on behalf of a leading late night British news and current affairs programme, Newsnight. The editor was concerned about the ten-year-old programme's current status in the changing climate of news and current affairs...
Catalogue: Seminar 1991: The Expansion of Broadcast Media
Authors: Moira Bovill, Mike Smith
Company: British Broadcasting Corporation (BBC)
June 15, 1991
Research papers
The market for audience research
To the outside observer, audience research appears essentially as the production of a set of 'objective' results on audience size, reactions or attitudes. It is tempting to feel that, because such results are often provided in the context of...
Catalogue: Seminar 1987: The Application Of Research To Broadcasting Decisions
Authors: François R. Delauzun, Colin M. Wilding
Company: British Broadcasting Corporation (BBC)
June 15, 1987
Research papers
The role of broadcasting research in the development of the BBCâs daytime television service
The paper describes the role of the Broadcasting Research Department in the development of the BBC's daytime television service. The research comprised a series of studies, involving reanalysis of existing data about the actual and potential audience...
Catalogue: Seminar 1987: The Application Of Research To Broadcasting Decisions
Authors: Robin McCron, Roger Laughton, Karen Day, Julia Lamalson
Company: British Broadcasting Corporation (BBC)
June 15, 1987
Research papers
The use of postal questionnaire measures in international research
This paper will use material from three studies to demonstrate that, even at low levels of participation, postal surveys can be used for rapid and reliable feedback.
Catalogue: EMAC/ESOMAR Symposium 1984: Methodological Advanced In Marketing Research In Theory And Practice
Author: Allen Cooper
Company: British Broadcasting Corporation (BBC)
June 15, 1984
Research papers
